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11 Reasons Why Your Blog Isn’t Making Money

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Reading Time: 7 minutes


There are a lot of different ways to make money with your blog. You can do sponsored posts, sell products, or become an affiliate for other companies. The most popular way is through ads and affiliate programs, but some blogs make their revenue from selling e-books or teaching courses. It all depends on your goals and the type of content on your site!

Not Promoting Your Blog

  • You need to promote your blog.
  • There are plenty of ways you can promote your blog, including social media, email, and other online tools.
  • You need to be consistent with your promotion. If you plan on promoting something once or twice per week then keep at it for at least a month before trying something else. The same goes for any type of content marketing campaign (blog posts, videos, infographics).
  • You need to be creative with your promotion efforts. Everyone is going to see the same thing over and over again if they’re not being creative while promoting their own content so try adding a spin on things by using different cover photos/headers or even posting more frequently than usual! This will help keep people interested in what’s going on within their feeds too which means they’ll probably spend more time looking through their feed rather than just scrolling past everything without even noticing anything new has been posted recently 🙂 !
  • And finally…Persistence pays off! Being persistent helps with many things but especially when trying new things like blogging does because there will always be setbacks along the way (like having writers block during an important deadline day) which makes sense since no one knows exactly how long these kinds of projects take when starting out as well as how much energy it takes during certain times throughout every day.”

Failing to Set Up an Email List

One of the most common reasons why blogs fail is because they don’t have an email list. The other reasons are completely dependent on having one. Here are some of the benefits of having an email list:

  • It builds relationships. Email marketing is all about building relationships with your readers, so it goes without saying that if you don’t have an email list then you won’t be able to do this effectively.
  • It helps you sell products or services more easily and efficiently than other methods like social media or PPC advertising.
  • You can use your mailing list to get feedback from your readers which can help improve your blog over time (and keep them coming back for more).

Not Making Your Purpose Clear

Your blog’s purpose should be clear to you, but it should also be clear to your readers. In other words, if they were to ask “What are you trying to do with this blog?” You should be able to give them an answer in one sentence.

A good way to figure out what your purpose is is by listing all of your goals for the blog and asking yourself if they align with what you want it written down as a goal (for example: “I want my blog about nutrition and wellness to inspire people who struggle with disordered eating not only how great food can taste but also how wonderful it feels when eating can become part of self-care instead of self-punishment).

Not Seeking Sponsorship

Sponsorship is a way to monetize your blog without being too pushy or promotional. You are essentially selling ad space on your website or social media account, but with a twist: the company sponsoring you benefits as well. For example, they get exposure to their target audience and some of them even offer a discount on their products in exchange for sponsorship.

Here’s how you can seek out sponsorships:

  • Start by creating an email list for readers who might be interested in what you’re doing. You can use MailChimp (which comes free with most WordPress websites) to create this list easily. Then start sending emails about once per week about new content that you’ve posted or upcoming events related to your niche. This will help build relationships with potential clients/sponsors as well as generate interest from people who may not have seen any of your work yet!
  • Once established relationships have been made, then it’s time to ask if they would like their brand featured on yours!

Having No Products to Sell

One of the best ways to make money from your blog is by selling products. You can sell physical items, digital products or both. If you don’t currently have anything for sale, however, that doesn’t mean you can’t start making money now. You can create a product in just 30 days with our 30-Day Blogging Challenge! Here are some examples of physical products that could be sold on your blog:

  • Health and beauty items (e.g., makeup brushes, lotion)
  • Clothing (e.g., shirts, dresses)
  • Kitchen gadgets (e.g., mason jar lids)

Lack of Value Proposition

Before you can make money from your blog, it’s essential to know who your ideal customer is and what they want from you. The solution? Delve deep into understanding their pain points, their goals, and how you can help them reach those goals.

Let’s look at the example in the graphic below:

  • My ideal customer is an entrepreneur who wants to grow her business by increasing sales and leads. She has a limited budget but will spend money on something if she believes it will bring a return on investment (ROI).
  • Her pain points include difficulty finding time for marketing activities that produce results quickly—which means I need to show her how my product or service can help her achieve her goals faster than what she’s currently doing.

Consistent Content Publishing

You need to be publishing content regularly. You should be putting new posts up every week or so, depending on the topic of your blog and how often you can write fresh content. If you don’t have enough time to write consistently, consider hiring a writer to work with you on this aspect of your business.

Some bloggers have found success by making their blogs a part time job and spending 3-4 hours per day writing new posts, updating old ones and managing their social media accounts (Facebook, Twitter). Others manage their blogs from home while working full time jobs during the week then spend more time with them on the weekend when they don’t have as many other commitments. Whatever works for your schedule and lifestyle will help keep things consistent.

Inconsistent Blog Design and Personality

Consistency is key. The most important thing to remember when it comes to your blog design is that it should be consistent with your brand, content, time of year/ Holidays and any other marketing material you have out there.

Inconsistency can lead readers away from believing what you are saying or causing them not to trust you as a writer. So make sure that the colors and font style are always the same across all platforms (web page, social media). And if possible use the same photographer for all photos so that they match perfectly.

Lacking Social Engagement

If you want to make money from your blog, it’s important to be active on social media.

There are many ways to do this. For example, you can use hashtags on Instagram and Twitter; these are words preceded by a pound sign (#). Hashtags make it easier for people searching for specific topics or keywords in their feed to find yours. The more engagement you get with followers, the better chances they’ll click through and visit your site. Don’t forget about LinkedIn too! It’s easy enough to share links there as well as other platforms like Facebook and Pinterest with an image or text that gets attention quickly before they move along reading the rest of what they came across while scrolling through their newsfeeds–or even better yet when someone searches directly within LinkedIn itself using keywords related specifically towards what we offer at ____Company Name__(which will give us exposure during those times when people search directly within LinkedIn itself using keywords related specifically towards what we offer at __Company Name__).

Traffic Source is Solely Search Engine Based.

Many bloggers think that SEO is a magic bullet. It’s true that SEO can help you get more traffic and make more money, but not all traffic is created equal. Traffic from search engines like Google gives you short term gains but won’t sustain your business in the long run. For example, if someone searches for “buy protein powder” and lands on your blog post about the best protein powders of 2017, they might be interested in buying one but they don’t need to buy right now. They might also look at two or three other blogs before making their purchase decision. On the other hand, someone who finds out about your blog through social media shares or email marketing will likely be ready to buy immediately because they already know what they want before arriving on your website (as opposed to scrolling through pages of content).

So how do you grow an audience? There are many different ways besides SEO (like building relationships with influencers), but it takes time and effort! If all you have time for is writing posts about things like “What To Do When Your Car Breaks Down” then why would anyone ever care enough about your content to share it with others’

Out of Date Content/Information.

Out of Date Content/Information:

  • Your content is out of date! Blogging is a constant process, and so must be your blog posts. You can’t just write an article once and expect it to be relevant for years to come. Unless you are writing about historical events or the latest scientific breakthroughs in the medical field (in which case, then go ahead), make sure that your posts are updated regularly with new information that will be useful to your audience now.
  • Make sure that what you are writing about has a purpose! This could mean many things; for example: Are there any new products or services being released? Have competitors come out with similar offerings? Is there a trend in business practices we should know about? Always consider why people would want this information on their own blogs or websites before they read yours—and if it’s not clear why they would want it, then maybe it’s not worth writing at all!
  • Relevance: This one goes hand-in-hand with point number two above because relevance is all about knowing how important things are right now versus later down the road when something else comes along that might draw more attention away from whatever point your post was trying to convey originally.”

A blog can be a money maker! Here are some reasons why it might not be making money.

It’s not making money because it’s not monetized. The blog isn’t getting any visitors and you aren’t selling anything on it, so what’s the point? Well, here are some ways to make money from your blog:

  • Monetize with ads. You can place ads on your site for people to click on (like Google AdSense) or sell ad space to advertisers who want exposure for their business.
  • Optimize for search engines like Google and Bing by including keywords in headlines, body text and meta descriptions that describe what people will find if they click through from an SEO-friendly search engine result page (SERP). This way they’ll be more likely to visit your site when they type in those same keywords!
  • Optimize social media posts with hashtags related to the content of each post so that when someone uses those same hashtags in their own social media posts about similar topics—for example #bloggingtips or #selfpublishingadvice—it will help share your post with their followers as well! That way everyone benefits from shared knowledge 🙂


There are a lot of factors that can affect your blog’s ability to generate income, but don’t let it get you down! If you take the time to set up a proper system and keep on working at it, then there is no doubt in my mind that your blog could become a money-maker for years to come.

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