When it comes to writing on the web, there are certain rules that you should follow. But if you want your content to stand out from the crowd and capture your visitors’ attention, there are also some specific things that you can do.
In this post, I’ll give you 6 tips for writing engaging copy that will make your website more engaging for readers.
1. Put your main message in the first sentence
The first sentence of your article is the most important. It must be concise, clear and have a main message. The purpose of the first sentence is to capture your visitors’ attention so they can continue reading.
If you use an interesting opening line, such as “Did you know that…?” or “Have you ever wondered if…?” then this will make them curious what answer to those questions are and make them want to read more!
2. State clearly what you’re offering
Whether you’re selling a product that can be used in the kitchen, a service that involves writing or something else entirely, be sure to explain exactly what it is you’re offering and how it will benefit your readers. This is especially important if your offer is not immediately obvious; for example, if someone visits your website for details about how she can start her own business as a freelance writer, but all she sees are blog posts about the most recent changes in the marketplace and nothing at all about “How To Write For Money” other than an ad banner at the top of each page—and even that ad is linked back to an article directory rather than an actual guide explaining how writers can make money online—she will probably click away quickly because there doesn’t seem like anything useful here for her needs.
If there’s no clear benefit in reading further (e.g., “We’ll teach you how we lost 15 pounds without dieting or exercise,”) then visitors won’t bother scrolling down past this first paragraph
3. Use strong verbs to describe your offer
The next thing you can do is to use strong verbs to describe your offer. Strong verbs are those that are active and vivid, not passive and dull. “Your visitors may be interested in” or “We recommend” are examples of weak verbs because they don’t convey any feeling or action, which makes them passive and dull.
Instead, use strong verb phrases such as:
- “You will find…”
- “You’ll earn…”
- “This tool allows you…”
4. Make your writing scan-able
- Make your writing scan-able
Whether you’re writing an article, blog post or even a Facebook update, make sure that the content is easy to read. One of the best ways to do this is by using bullet points and subheadings so readers can quickly skim through it and find what they are looking for. If you have lots of important information then break it down into short paragraphs that don’t go on for too long and keep each one focused on one point only (rather than trying to cram everything into one massive paragraph).
5. Target action words to motivate readers to do something
You need to use action words in your copy that help readers visualize what they will get if they take action. For example, let’s say you have a website that sells fitness equipment. If you want to write a headline for an ad, one option is:
“Get Fit In Just 30 Minutes A Day With Our New Fitness Equipment.”
In this case, we can make it more compelling by adding some action words that motivate the reader:
“Get Fit In Just 30 Minutes A Day With Our New Fitness Equipment. Lose Weight and Get in Shape Faster Than Ever! Order Now Before We Run Out!”
6. Write short paragraphs and never include more than 2 ideas per paragraph
Writing short paragraphs is a great way to ensure that your readers can easily find what they’re looking for. If you’ve ever used the search function on your app or website, do you remember the pain of scrolling through one long paragraph after another? You might not even know where you are within it, so if you want to find something specific—good luck!
Short paragraphs also allow for more ideas per paragraph, which makes it easier for readers to digest information rather than get overwhelmed by an overload of information at once. This can help make sure that your readers are fully informed with clear and concise writing.
Visitors are easily distracted and their attention is precious
When visitors come to your site, they’re not looking for you. They’re looking for information or products that will solve a problem or help them achieve a goal. To get their attention and keep it, you need to make it easy for them to find what they’re looking for.
If you’ve spent time crafting the perfect home page and writing the perfect headline, but your visitor has to search through multiple pages before finding what he needs, then all of your hard work will be wasted. You want people’s attention and you want it as soon as possible!
As you’re writing your blog posts, remember that the first step is always to put yourself in your readers’ shoes. You want to make them feel like they can trust you and that they will benefit from what you have to offer. That way, when it comes time for them to decide whether or not they should take action on what you’re offering—whether it’s signing up for a free trial or buying one of your products—they will have no doubt in their mind about making this decision