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How HTTP Redirect Works

How HTTP Redirect Works
Reading Time: 2 minutes


An HTTP redirect is a server-side tool that tells search engine bots and visitors where your site has moved to. It’s often used to update the address of a website, as well as to move content to a new domain. Redirects also help you avoid duplicate content penalties by ensuring that Google doesn’t index URLs with similar content on multiple domains.

What is an HTTP redirect?

A http redirect is a server response that sends a visitor to a different location. The most common type of redirect is an HTTP redirect, which directs users from one page or site to another by sending them an instruction in the form of an HTTP header response code. This can happen when you’ve typed in the wrong URL, clicked on an invalid link or tried accessing something that no longer exists (like your old email address).

HTTP redirects are used for many reasons: they may be used to send traffic from one page or site to another; they may also be used as part of SEO strategy to keep search engines happy and ensure their indexing processes work smoothly. You might have noticed these little “302 Found” messages popping up every now and again when browsing online – this means that your browser has been redirected from one place onto another without needing confirmation from you first!

How HTTP redirect works?

When a client requests a web page, the server receives the request and sends back an HTTP response. The response has two parts:

The first part is called the status code, which tells you whether or not your request was successful (and if so, why). For example, if we wanted to get our homepage as HTML and it worked without any errors or problems happening along the way then we would get back 200 OK as our status code–this means everything went well!

The second part of an HTTP response contains headers like Content-Type and Cache-Control that tell browsers how they should treat this information (e.g., display it as text or images).

Why use a redirect?

The purpose of a redirect is to send web traffic from one destination to another. For example, if you want all of your users who type “” in their browser address bar to go directly to “,” then you would set up a 301 redirect so that when someone visits either page (i.e., the first or second), they will automatically be sent somewhere else (i.e., one).


In summary, HTTP redirects are a way to send web traffic to another destination. They’re used in many different situations and can be implemented using either server-side software or a client-side plugin like WordPress.

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