If you’re thinking about building a website for your small business, the first step is to make sure it’s easy to use on all devices. That means making sure that it looks great on phones, tablets and PCs. To get started, follow these steps:
Follow these steps to build your business a great website.
You want your small business to have a great website, but where do you start? Well, you’ve come to the right place. The following steps will help get your small business started on the right foot with their new website:
- Do an inventory of all of your company’s products and services
- Create pages for each product or service with descriptions and pictures
- Make sure that the pages are clean and easy to navigate
- Add an “About Us” page so visitors can learn about who is behind the scenes
Get a good domain name and hosting.
You should get a domain name that is easy to remember, as well as hosting that is fast and reliable like Fusion Arc Hosting.
When it comes to building a website for your small business, there are two things you need to do:
- Get a good domain name
- Get hosting
You might be thinking, “I don’t want to mess with any of that technical stuff. I just need a website!”
WordPress is the most popular and easiest-to-use content management system (CMS) for websites. It has over 60 million users, so if you know how to use WordPress, you can build your own site without having any knowledge of coding or web design.
You will not have to know how HTML works because it will all be done through the back end of WordPress where you don’t even see it as a user.
Choose a theme.
The next step is to choose a theme. You may not be aware of it, but there are many different types of templates available—some are built with all kinds of features, while others are more basic and easy to use. The choice is yours!
If you want to build your own website without any help from a designer, we recommend choosing one that’s simple and easy-to-use. This will save you time, money and energy later on down the line; plus it means that anyone can do it!
Make it look nice.
The next step is making your site look nice. You want to choose a color scheme that is pleasing to the eye, and also matches your company’s brand. The colors you use should be complementary and not too bright or loud—you want people to be able to read the text on your site easily.
At this stage, it’s worth considering whether you’ll be selling products on your website. If that’s the case, there are certain features you may want to include:
Make your website “mobile friendly”.
There are a lot of things you can do to make your website look great and be easy to use. You can have a good design, you can choose the right colors, and you can write good content. But if your website isn’t responsive, it won’t matter how well-designed or well-written it is.
Responsive design means that your website will automatically adjust its layout for different devices (phones and tablets). This way, your website will look just as good on mobile as it does on desktop!
Create a home page that is helpful for your visitors.
A home page is the first thing people see when they visit a website. It is often considered to be the most important page on your site because it’s where visitors go first.
A good home page should do two things:
- Introduce who you are and what you do in as few words as possible.
- Provide resources that help users accomplish their goals, such as contact information, calendars of events, and articles/information related to your business’ specialty
Add useful features (such as blog, contact or portfolio).
Add useful features (such as blog, contact or portfolio).
The more you can do to make your website a one-stop shop for all of your visitors’ needs, the more they’ll stay on it and convert into customers.
Make it super easy for people to contact you (add a contact form).
First, make sure that your contact form is easy to find. For example, if you have a website that’s set up like this:
- About Us
- Product X (with details on how to buy it)
- Contact Us
Then put the contact us button at the top of every page so it’s always visible. That way people don’t have to guess where they’re supposed to go or hunt around for what they need.
Install plugins that help you with site optimization.
Plugins are a great way to add functionality to your website. They can help you with SEO, security, and other important factors that will make your website better overall. Here are a few plugins I recommend installing on WordPress:
- Yoast SEO – helps you optimize your content for search engines
- W3 Total Cache – speeds up the load time of your site by caching static files like images and scripts
- WordFence Security – protects against malware and hackers
Add pages like About, Work With Me, Services, Contact etc. and make navigation easy.
As a small business, you probably have a lot going on. You’re working hard to keep up with clients and manage your brand—which means that it’s easy to be forgetful about the little things. If your website is lacking in some areas, such as navigation or content, this could hurt your ability to convert visitors into customers.
A great way to make sure that you’re not missing anything (and that people can find what they need) is by adding pages for your business such as about, contact and work with me pages. These are all important when it comes to conversions because they give potential customers more information about how you operate and how they should approach working with you.
Now that you know how to create a great website for your small business, you can get started. And if you do need help along the way, we’ve got you covered! Our team of experts will be more than happy to assist with any questions or concerns.