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Make the Most Out of Your Recurring Revenue

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Reading Time: 3 minutes


Ever heard of the recurring revenue model? If not, no worries; you’re not alone. However, if you have heard about it and want to know how to make the most out of your recurring revenue model, then this guide is for you! In this article we’ll discuss everything from how to focus on loyalty and customize your recurring revenue model to increasing value instead of price and embracing word-of-mouth marketing. If you want to learn how to capitalize on this type of model and get more customers coming back for more, read on!

Focus on loyalty

With a recurring revenue model, it’s crucial to keep customers happy. That way they’ll keep coming back to you time and time again. You can do this by focusing on building loyalty through customer service and product quality (or both). Your brand will be more likely to become a household name in your industry if you can create a loyal following of repeat customers who trust you with their business needs.

Customize your recurring revenue model

Customizing your recurring revenue model is one of the best ways to make it feel special for your customers. The fact is, people want to feel like they are getting something special. They want to feel like they are getting a great deal. They want to feel like they are getting something that no one else has, and that’s why customization is so important in this case.

Customizing means developing a customized plan or offering for each new customer based on their specific needs and goals. It also means being aware of these needs throughout the duration of the relationship with them, ensuring that you’re always delivering value while staying relevant in their lives as their needs change over time (you can learn more about how we do this here).

Provide consumers with a reason to upgrade

Provide customers with incentives to upgrade.

If you can offer consumers a compelling reason to upgrade, they’re more likely to take the leap and commit to paying for your product or service on a recurring basis. For example, if your business offers physical products like t-shirts and mugs that can be custom printed with the customer’s name and ordered online, try offering customers who order multiple items discount codes for future purchases (e.g., “get 10% off when ordering three or more items”). Or if your company provides software services with recurring billing plans as part of its offerings (like Office 365), consider incentivizing clients who stick around over time by giving them free upgrades once they hit a certain threshold in terms of their subscription length.

Increase value, not price

When you’re selling a product or service on a recurring revenue model, it’s important to remember that you have the power to increase value for your customers over time. Instead of just increasing prices, try adding more features or benefits to your product or service. You can also offer discounts for bulk purchases or loyalty programs that reward repeat customers with additional perks. Offering free trials is another way you can increase the value of your products and services while giving users a chance to test them out before committing to buy anything at all.

Embrace the power of word-of-mouth marketing

Word-of-mouth marketing is the best way to grow your business. It’s a topic that many marketers have considered, but few take action on. Here are three ways you can use word of mouth to increase sales and grow your recurring revenue model:

  • Get customers talking about your product or service
  • Get customers talking about their experience with you and your brand
  • Get customers talking about their interactions with other customers

A recurring revenue model involves customers making repeated purchases of goods or services.

A recurring revenue model is a business model that relies on making repeated purchases of goods or services. It’s most commonly used by subscription service providers, like Netflix or Amazon Prime, but it can be applied to any industry.

In addition to the obvious benefit of having customers return regularly, there are other advantages to this type of sales model:

  • You can charge more per transaction because you’re not paying for marketing costs associated with getting new customers every time you make a sale.
  • Customers are much less likely to leave if they feel they’re already invested in your brand and won’t want to give up something they’ve already paid for—so if your company offers quality products or services, retention rates will increase dramatically!


In today’s market, it’s more important than ever to have a solid recurring revenue model. This means focusing on loyalty, customization and word-of-mouth marketing. If you do these things well, your company will be able to thrive for years to come!

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