We all know that backlinks are the currency of SEO. The more you have, the more likely your site will rank well in search engines like Google and Bing. But what happens when it’s not just sites with high-quality content that are getting backlinks? What happens if your competitors are getting a lot of spammy links? In this article, I’ll answer those questions and more.
Spam In Backlinks
So now that we have a basic understanding of what spam backlinks are, let’s talk about how they could harm your website and why you should be concerned about them.
Spam links are a big issue because they can hurt your rankings and even get you banned from Google. If you’re ranking well on Google, it means people are finding your site and clicking on the results that lead to it. When spammy links show up in these results, either directly or through hidden text or other techniques, users may click on those links instead of yours. This means less traffic for your site which leads to lower rankings and fewer visitors overall (because no one is coming). If people aren’t coming back to visit often enough—or at all—then Google considers this an “unhealthy” website experience which will result in negative ranking signals being sent out by search engines like Google itself!
What Is Spam In Backlinks?
Spam is the use of unethical methods to get high search engine rankings. Such methods include:
- Link farms – creating fake websites with links pointing to your site, then using them to gain backlinks. These sites usually have no content and exist only for the purpose of attracting search engine traffic.
- Black Hat SEO – using tricks such as keyword stuffing or hidden text which can be detected by search engines to increase your rankings without providing quality information to readers.
While these practices may seem like a quick way to boost your page rank, they have serious consequences and should be avoided at all costs!
Should You Worry About It?
If you have a significant number of spammy backlinks, it’s worth taking them down. It will take some time to clean up your profile and get rid of the bad links. But in the end, it will be worth it because you will be left with a better-looking website and fewer chances of being penalized by Google.
If you only have a few spammy links (three or less), it’s not necessary to remove them right away. They won’t hurt your rankings much if any, so there is no need to panic about them just yet.
Which Backlinks Are Considered Spam?
- Backlinks from low-quality sites. These include:
- Sites with thin or duplicate content
- Sites with few or no links to other sites
- Sites that have a lot of unrelated, spammy backlinks
- Backlinks from sites that are unrelated to your niche. If you target a specific niche and build content around it, then don’t worry about backlinks from sites that aren’t targeted toward your audience. For example, if you create recipes for vegan food bloggers, you shouldn’t be worried about getting a link from an animal welfare organization website or vice versa.
- Duplicate content on the same webpage as all of your other pages (check using Google Search Console).
- Sites with few or no links to other sites (check using Ahrefs).
How To Find Out If You Have A Spammy Backlink Profile?
If you have a spammy backlink profile and are worried about the consequences, there are a few ways to find out.
First, use a backlink checker like Ahrefs or Moz to run an audit of your site. They’ll give you an overview of the number of links pointing at your website and let you see which ones are good and bad.
Second, check your backlinks from Google Search Console by clicking on “Links To Your Site” under Crawl Errors & Diagnostics on the left side of the page (see image below). Next, click “Manage Shared Linking Properties” under Shared Links & Services on the right side of the page (also pictured below). This will show you all external sites that link to yours plus any broken links that need fixing. Any red flags here could be spammy backlinks pointing at your site!
How to Remove Spam From Your Backlink Profile?
If spam is an issue for you, there are a few things to keep in mind. First, make sure that your disavow file is up-to-date. Use Google’s Disavow Tool (https://www.google.com/webmasters/tools/disavow-links) to remove any links you don’t want associated with your site and then upload the new file on Google Search Console.
After that, it’s time to turn to webmaster forums like WebmasterWorld (https://www.webmasterworld.com/) or BlackHatWorld (https://blackhatworld.com/) and ask for help if you’re not familiar with how spam works or how to clean it up yourself. A little knowledge goes a long way when it comes to eliminating this type of problem from your backlink profile!
Google has cracked down on spammy backlinks and you should be careful about having them. But if you’re not doing anything wrong, you shouldn’t worry too much because Google will eventually find out if your link is spammy and remove it from your site anyway.