Many websites use popups to increase conversion rates. They are one of the best ways to get visitors to engage with your site and subscribe or buy a product, which is why popups are essential for all websites. It can be hard to decide which type of popup is best for your site, however, and in this article we will explore four high-quality WordPress popup plugins that you can use today.

1. Popup Maker

Popup Maker is one of the most popular WordPress plugins. In fact, it’s often the first name that people mention. Popup Maker is a WordPress plugin that allows you to create popups on your site. It’s a great way to introduce new products or services, offer discounts, and promote your content.

That’s because it has more than 700k installs and has a perfect 5% rating with nearly 4.3k reviews. It also offers a clean, intuitive interface and is very easy to use. It’s free to download with no in-app purchases

And rightfully so. Popup Maker is the perfect solution for WordPress-powered website owners who depend on their email list and revenue to grow their business. With its lead generation features, sites can generate more conversions and grow revenue faster than ever before – with popups, slide-ins, banners and more.

Popup Maker has a lot of different popup options that can be customized according to your needs:

• Email opt-in popups
• Content upgrade popups
• Contact form popups
• Coronavirus/COVID-19 announcements
• EU cookie notices
• Lead gen popups
• Ecommerce popups
• And many more

Usability is paramount to form submissions, and this plugin helps make the process more seamless while catering to all the top form plugins.

There are many ways to open a popup — try the one that suits you the best!

• Open automatically (with optional delay)
• Click button (or any other element) to open
• You can create a form and then create a rule for it to open a popup on submission.

2. Popup Builder

The Popup Builder plugin is a popular choice for installing on your WordPress website and with nearly 2,000 reviews and a 5-star rating, it’s easy to see why. It’s been installed on more than 200,000 websites so far.

Since WordPress is so customizable and modular, you’re never stuck when it comes to adding a popup to your site. Popup Builder helps you create a popup with any form and type needed to increase conversion rates. It’s an excellent way for businesses that want high amounts of leads or sales.

With the help of Popup Builder, you can target your buyer personas to create highly effective popups. This allows you to include content that is likely to interest them and therefore make a more convincing pitch.

It features an intuitive interface that offers ease and simplicity. The interface is split into separate categories so that all popups and events are separated from the conditions. This means that you don’t have to write any code, meaning it will be easier for you to abide by all of the regulations.

Popup Maker has some great features:

• Mobile-friendly popups
• Popups that active when a user hovers over them 

• Create and manage unlimited WordPress popups
• Customizable popups
• Network/Multisite compatible popups
• Much more

Another cool thing about this plugin is that it offers a custom JS/CSS coding opportunity for all of its WordPress popup types that allows you to make them uniquely your own. You can customize backgrounds, borders, overlays, texts and more!

Popup Builder integrates seamlessly with many popular third-party plugins, such as WooCommerce, MailChimp and Ninja Forms.

3. Hustle

Hustle’s got more than 100k installs, a 4.5-star rating, and some helpful features that make leadgen even easier. Give it a try and see what you think. Create targeted ads and promote your mailing list easily with Popups, Opt-ins, Slide-Ins, Widgets and Shortcodes.

With Hustle templates, you’re able to quickly create popups, slide-ins, and embeds. Offering a wide range of templates allows you to get started with your desired use case (i.e. Black Friday giveaway, COVID notice) – all within the same interface.

All templates are compatible for all mobile devices and allow you to customize every aspect of the template with a wide range of pre-set options, making it easy to achieve your desired design.

The Hustle tool lets you set up the when, where and which popups to show for a given site. You can choose when you want specific popups to show based on a range of triggers like time on page, scroll depth etc.

Hustle is full of features. Here are just a few.

4. Brave

Brave is the youngest on our list, but they’ve earned an impressive 5-star rating following 10,000 installations.

This powerful, intuitive conversion widget builder for WordPress can be used in a matter of minutes to create popups, lead generation forms, sticky bars, and sidebars.

Brave’s top feature is it’s drag-and-drop popup editor that lets you create custom popups in minutes. The free version of the plugin offers nine different elements that can be dragged and dropped into your popups to set up a customizable popup experience. You can even add animations to the popups.

You can choose for which days of the week a popup triggers and what type of user (e.g., based on demographics or whether they visited a specific page) to send the popup too. It even lets you set goals for completing the popup, with notifications sent when they’ve been met.

One unique feature about Brave is that you can customize the display frequency of a popup meaning that you can avoid annoying returning visitors by limiting how often they see popups. 

One of the coolest features in Brave is all the analytics you can get. For example, you’ll know how many people have seen your popups, clicked on them or submitted their contact form as a result of one.

5. Optin Monster

Among our list of 5 fantastic plugins, we wanted to offer one more great plugin that’s currently being sold for a discount.

OptinMonster has had more than 1 million installations, with an impressively high 4.5-star rating. It’s simply one of the best plugins around!

The only reason it isn’t higher on this list is because you need to have an OptinMonster account to be able to use the plugin. As well as, you need a newsletter subscribers list in order to take advantage of this software.

There are many great reasons to use OptinMonster, which is why we started this blog devoted to answering your questions. It starts at just $9.00/month, but it comes with a lot of features that make it worth more than you think:

• Lightbox popups
• Sidebar subscribe forms
• Content locker popups (popups that require an email to unlock content)
• Countdown timers
• Floating bar popups
• Slide-in popups
• Fullscreen welcome mats (fullscreen popups)
• Gamified spin-a-wheel popups
• Inline signup forms
• Yes/No popups
• Mobile popups
• Canvas custom popups (create and customize your own popup with drag and drop popup builder)
• Prebuilt popup templates
• Exit intent popups
• A/B popup testing, popup targeting, and advanced popup analytics
• And more

If you’re searching for an OptinMonster alternative, there are few other popup service providers that match its features, integrations, and performance of it.

Popups can be a very helpful way of increasing traffic to your website and can help convert more visitors into customers. Feel free to chat with our customer success specialist if you need any help or would like more recommendations.