If you want to rank on Google, you need to know what factors matter. In this post, we’ll go over all of the most important on page SEO factors.
Factors that contribute to on page SEO.
There are a number of factors that contribute to on page SEO. Here are the most important ones:
- Keyword research and keyword optimization
- Content quality
- Page speed.
Keyword research is the process of finding the right keywords to target. Keywords should be chosen based on what your target audience is searching for and how they want to find information.
You can use tools like Google AdWords Keyword Planner to find good keywords, but you should also use Google Trends to see what keywords are trending in your industry.
Compile a list of keyword ideas.
You are now ready to compile a list of keyword ideas for your website. To do this, you will need to use keyword research tools and other tools that can help you find new keywords.
- Use the Google Keyword Planner: The Google Keyword Planner is a free tool that gives estimates on search volume and competition. You can also use it to find long-tail keywords and expand your list of keywords (more on this later).
- Look at competitors’ sites: If someone else has written an article similar to yours, they’re probably targeting similar topics as well—and they’ll be competing with you for those terms! Take note of what they’re using in their meta titles and meta descriptions so that you can incorporate similar phrases into yours. This isn’t necessarily “keyword stuffing,” but rather just adding good content based on what people are searching for, which makes sense when trying to rank high in SERPs (search engine results pages).
Take your top keywords and use them in your content.
The next step is to use your keywords in the content itself. You can do this by placing them in:
- The title and URL of your page.
- The first paragraph of your article or post.
- Headings 1-3 (H1, H2, H3).
- Image alt text (the text that appears when you hover over an image).
The last point is key because Google has been known to give extra weight to images with strong keywords in their alt text, so make sure you do this consistently across all of your images on each page.
Content quality/page quality.
Content quality is the quality of the content you publish. It’s important because it shows that you know what you’re talking about, that you take time to research and write, and it makes your site look more trustworthy.
In other words, if you write good content about a topic, people will trust what your site says because they know that there was effort put into producing it. This makes them more likely to visit often and share their excitement with their friends or colleagues!
On page quality refers specifically to how well organized/categorized pages are on your website(s). For example: Are all pages linked together? Do they flow logically? Does each page have its own “theme” so visitors don’t get lost while browsing them?
Page speed/loading time.
Page speed is an important factor for SEO ranking. The faster your website loads, the better it will perform in search engine results pages (SERPs). The reason for this is that Google considers fast-loading websites to be more user-friendly than slow sites and hence ranks them higher.
It’s no secret that content is king when it comes to SEO, but there are other factors that matter too. In this post, we’ll go over some of the most important on-page ranking factors and how you can use them to improve your search engine rankings.