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What Is Inbound Marketing?

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Reading Time: 2 minutes


Inbound marketing is the process of attracting visitors to your website and earning their trust. It’s a way of marketing that focuses on getting found via search engines and social media, instead of relying heavily on outbound tactics like direct mail or cold calling.

What Is Inbound Marketing?

Inbound marketing is the process of attracting visitors to your website and earning their trust. It’s a marketing strategy that uses the internet to attract customers, instead of using traditional methods like advertising.

Inbound marketing is also known as “content marketing” because it includes creating valuable content for visitors on websites and blogs, as well as social media platforms like Twitter, Facebook or LinkedIn. This content helps individuals make decisions about what products or services may be right for them by providing helpful information on how those products work in practice—allowing potential clients to get a sense of how they might use them before making an investment decision.

How to Start Inbound Marketing

The first step to inbound marketing is developing a website. A website is the cornerstone of any inbound marketing strategy, and it’s also the most important tool you’ll use to attract customers.

If you’re not sure where to start with your site, I recommend using WordPress it is user-friendly and easy to set up. Once you have your site up and running, make sure that it contains:

  • A blog that’s updated frequently with new content (this will help build trust)
  • An opt-in form for email subscribers (you want people who are interested enough in what you have to say that they’ll give their email address so they can receive more information)

Next up: social media! Social media accounts can be used to share blog posts with readers directly on platforms like Facebook and Twitter—but they can also be used as an excellent way of finding potential customers by targeting them through ads.


Inbound marketing is an effective way to grow your business and establish yourself as a thought leader in your industry.

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