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Why You Need a Responsive Website

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Reading Time: 3 minutes


Responsive website design has been around for years, but it’s still not the norm. Why? Because a lot of people still don’t realize how beneficial and necessary it is. So let me try to explain with an example: Say you’re trying to sell a product or service on your website. However, many people are browsing your site on their phones instead of desktops—for example, because they’re at work or in bed with their laptop beside them. If your site isn’t responsive, it can be difficult (or impossible) to buy what you’re selling if they can’t see the buttons or menus clearly enough through their smartphone screen!

Media queries

One of the best and easiest ways to do this is through media queries. A media query is a way to specify different stylesheets for different screen sizes, which allows you to target specific devices like tablets, mobile phones and desktops. Media queries are used to create responsive websites—websites that adapt their layout depending on the user’s device type (e.g., mobile, tablet or desktop).

Responsive design gives you more control

Responsive design gives you the ability to control the layout and placement of your content. You can also control the size, style, and font size of your content. This gives you more flexibility in how your website looks across devices.

Works across devices

A responsive website is one that detects the size of the screen, and changes to fit it. A responsive website works across devices: desktop computers, laptops, tablets and phones. It also works across browsers (Chrome, Safari), platforms (Windows, Mac OS X) and screen sizes (smaller mobile devices).

SEO benefits

You may be wondering why you need to make your site responsive. The answer is simple: Responsive web design can help you improve your search engine optimization (SEO).

This might sound like marketing jargon, but it simply means that your website will rank higher in search engines when people are searching for something relevant to what you offer. This is because responsive web design makes content more easily available and visible on all devices, even if the user is using their phone or tablet for browsing purposes.

There are also benefits to making sure that your website is mobile-friendly. In general, people who visit websites from their phones tend to spend more time on them than those who use computers or tablets, so making sure that a site works well on all screen sizes can lead to more traffic and engagement over time.

Engaging for users

  • Your website will be easier to use. Employees and customers alike will be able to access your content on any device, at any time. With a responsive design, you’re not limited by the size of the screen or operating system; users can simply scroll down and browse through your site as they would on a desktop computer. This convenience keeps them engaged in your brand’s message—and encourages them to stay longer than they normally would have if they had been forced out of their browser window by an unexpected change in size or format.
  • Your website will be more engaging for visitors who use multiple devices throughout their day (for example: checking email on one, surfing social media on another). This can lead visitors who may have previously scrolled past without even reading the content on a “mobile” version of the site—but now find themselves scrolling through several paragraphs because there aren’t any awkward jumps in formatting between screens!

By creating a responsive website you’ll be able to reach every user on every device.

One of the biggest benefits to creating a responsive website is that you’ll be able to reach every user on every device. By making your website mobile-friendly, you can build trust with customers who are familiar with the mobile experience and you’ll cut out any unnecessary steps when they visit your site. Additionally, search engines take responsiveness into account when ranking websites in search results—so by having a responsive site you’ll also have an easier time ranking higher in Google searches!


Responsive design is the future of web design and it’s more important than ever to have a website that can adapt to different screen sizes. By creating a responsive website, you’ll be able to reach every user on every device!

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