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Why a Website Is Important

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Reading Time: 3 minutes Introduction A website is the first impression that you make with your potential customers. If they like it, they might keep coming back to your site and eventually become a customer. However, if they don’t like it, or don’t find what they need on your website, then there is no second chance to get them interested in buying from you. You control your message. You have a platform that allows you to share your story with the world and explain your products and services in a way that speaks directly to customers. Your website can be used as a place where people can find out what you’re all about, learn more about the business model, or just see what makes you tick. You’re always open for business. You should also be aware that having a website will make it much easier for people to find you. For example, if someone searches for “clothing store in New York City” on Google and sees your website, they’ll know that you’re local. And even if they don’t want to buy anything from you right now, they might remember your store later when they’re ready to make a purchase. Having a website also makes it easy for potential customers to get in touch with you—they can send emails or set up appointments with the click of their mouse! Furthermore, it’s possible to create ads on websites and place them on Google or Facebook so that people see those ads wherever they go online! That way even if someone doesn’t visit your site directly (like via search results), there’s still a chance they could potentially see one of these ads at some point during their browsing experience—and then who knows? Maybe they’ll decide “Hmmm… maybe this is something I need!” It’s easy to be found by potential customers. Now that you have a website, you can use the Internet to find customers. Search engines like Google allow your potential customers to search for you and your services. Social media sites like Twitter and Facebook let users share links and posts about businesses they like with their friends. In addition, many businesses list themselves on directories such as Bing Places or Yelp, which provide information about local businesses’ hours of operation and contact information so that people can easily find them when they need them. Finally, if you have a physical location where people can visit in person (like a store), make sure it’s easy for potential customers to find you by using citations from online directories like Yellow Pages or Yahoo Local. This will help ensure that visitors will see all of the great things your business has to offer when they visit! It helps build credibility. A website can help you build credibility. You can use it to showcase your experience and expertise, as well as the credentials, certifications and awards that qualify you to provide services. It’s also an opportunity to showcase your testimonials from happy clients so potential customers can see what others have had to say about their experience working with you. It adds a sense of professionalism, even if you’re a small business or sole proprietor. A website is a reflection of your business, so you want it to look professional. You don’t have to have millions of dollars or a team of web designers at your disposal in order for your company’s website to be effective. A simple site with good quality content and accurate information will do just fine! A website also allows you to show off your skills and expertise by explaining how your business works in detail. If you are an architect, this would mean describing the process by which one becomes an architect (i.e., education requirements) along with some examples of projects that demonstrate your skillset (i.e., residential homes vs commercial buildings). It’s also possible for businesses with physical locations—such as restaurants—to share information about where they are located and how customers can contact them directly via phone or email through their websites. You can use your website to represent yourself how you want to be seen. A website is a great way to show your personality, expertise, and products and services. You can use your website to represent yourself how you want to be seen. Conclusion If you’re still on the fence about whether to get a website for your business, we urge you to reconsider. A website is an investment that will pay off in more ways than one—and not just in terms of dollars. It’s an investment worth making if you want to build up your brand, reach new customers and attract new talent. The fact is that people today are looking online before they do anything else when it comes time for shopping or finding information about a business or service provider in their area. If you don’t have a web presence yet then it may be time for some market research so that when someone searches Google they find exactly what they need: YOUR business!

How To Make Your Website Fast

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Reading Time: 4 minutes Introduction In this article, we’ll try to answer the question “How do I make my website fast?”. We’ll also show you how to check the performance of your website, and explain some common ways of improving it. You can use these tips for any type of site, from blogs to e-commerce stores – they all benefit from being faster! Is your website fast? There are some easy ways to measure the speed of your site. The first thing you can do is head over to Pingdom, which will scan your site and give you a performance grade. This tool is great because it also gives you suggestions on what you can do to improve page load speed. You can also use Google’s PageSpeed Insights tool, which provides an overall score measuring how well a site performs across all devices and browsers. How fast is your website? If you want to know how fast your website is, there are a few free tools that can show you. Here’s what they do: Pingdom Website Speed Test – This tool measures the load time of your home page and some other pages on your site. It also calculates the average load time of all indexed pages in your domain (including images, CSS and JavaScript files). The final score is calculated based on these two measurements, with a maximum score of 100 points possible. Use this tool to see how quickly people from around the world will be able to access your site! Google PageSpeed Insights – This tool provides suggestions for improving the performance of web pages by analyzing their content for best practices in HTML code organization, network latency reduction through caching technologies like GZIP Compression & Content Delivery Networks (CDNs), optimizing images with WebPagetest’s Image Optimizer API or MozJPEGJS libraries , reducing redirects , measuring total page size using WebPageTest API filters , etc… How fast is your website? To measure how fast your website loads, you can use the Pingdom Website Speed Test. It’s free, easy to use and provides insights on how to make your site faster. If you’re a Google Chrome user, you might also want to check out their PageSpeed Insights tool for in-depth analysis of page speed, mobile friendliness and more. Another option is GTMetrix: it’s not as popular as Pingdom or Google Page Speed Insights but offers a thorough analysis of web performance with suggestions for improvement. You’ll need an account before using this service (you’ll get 10 days free). Webpagetest is another good alternative if you want a more detailed report on the speed of individual resources within your site (images and scripts). This tool also measures mobile performance so it’s good for checking whether or not the experience is compromised on mobile devices compared with desktop computers. Compress your JavaScript files. You can also compress your JavaScript files. If you need some help with this, there are tools like UglifyJS which will minify and compress your code. You can also perform this on CSS files by using a tool such as YUI Compressor or CSS Minifier to do the same thing. Use server-side caching. A good way to speed up your website is by using server-side caching. This method of caching takes data that’s stored on the server, and stores it there instead of in the user’s browser. The result is a faster site, since the cache can be accessed without having to go back to your database or CDN each time. There are two types of server-side caching: static and dynamic. Static servers store static assets like HTML pages, CSS documents and JavaScript files in their own cache space so they don’t have to be downloaded each time a page loads; this means that not only do you save bandwidth but also reduce load on your servers. Dynamic caches use data from databases like MySQL or MongoDB; when someone visits a page where information is being displayed (for example an article list), instead of going back through all those records again just for one visitor, it will pull from its own local copy – which means reduced load on the database too! Compress your images. It’s no secret that images make up a huge part of the web. The average website weighs in at around 2MB and has over 100 individual images, so it’s important to keep them as small as possible to ensure your site loads fast. To compress your images, use a tool like TinyPNG (or other similar services). You can also reduce the quality of an image before uploading it to save space – but be careful not to lose too much detail! It’s best not to go below 80% compression if possible. If you have an image hosting service like Flickr or Instagram which automatically adds metadata about each photo when it is uploaded, you might want to remove this before uploading because sometimes this can increase file size by up to 30%. Consider using a CDN. A content delivery network, or CDN, is a network of servers that serve content to users. A CDN is used to speed up the delivery of static assets like images and JavaScript files. When someone visits your site, they download content from their browser cache or from one of the servers that you host in your data center. If you use a CDN for these resources, then users’ browsers will fetch them directly from the nearest available server instead of having to make a trip back to your data center first. Fast websites help users and search engines. You’ve probably heard that speed is an important factor in how users perceive a website, and you may have already taken steps to make your site fast. But did you know that search engines prefer fast websites and will pass them up for slower ones? It’s true! The faster your website loads, the more likely it is that users will stick around and search engines will find it. This means faster sites

Bid Adjustments For Better AdWords Targeting

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Reading Time: 3 minutes Introduction I love AdWords. It’s a great way to get your business in front of potential customers and make sales. But if you’re not setting up your campaigns correctly, you’re wasting money on impressions that aren’t converting into sales. That’s why it’s so important to have a solid understanding of how bid adjustments work if you want to get the most out of your PPC spend—and win the auction for clicks that matter most to your business. Location Bid Adjustments Location bid adjustments are used to account for local competition. A location bid adjustment is a way to increase or decrease your bids for specific locations based on your business goals. For example, if you have a brick and mortar store in New York City and want to drive more traffic there, you can increase the default bid of keywords with NYC in them by 25% because it’s so competitive. You might also consider decreasing your bids on keywords related to products or services that aren’t relevant to the local area (like “snowboard” or “skiing”). Device Bid Adjustments Device bid adjustments are a powerful tool that allow you to increase or decrease bids for specific devices, operating systems and browsers. This can be useful if you are advertising on a mobile device and want to see whether or not your ads perform better with users who have iPhones versus Android phones. You might also want to test whether or not your ads perform better on desktop computers versus laptops, or even just mobile phones as opposed to tablets. Using this feature can help improve ad performance by increasing bids for the right devices while decreasing them for others. For example, if you’re selling products in brick-and-mortar stores and people often purchase your products on their smartphones while they are waiting in line, then you may want to increase bids for mobile users so that those customers will receive more relevant ads from Google before reaching the store counter! Ad Scheduling Bid Adjustments Ad scheduling is a powerful tool that allows you to run ads at specific times of day (like only on weekends) or on specific days of the week. You can also use ad scheduling to run different ads for different locations, such as running one set of ads in New York City and another set for San Francisco. Because ad scheduling allows you to tailor your campaigns to specific audiences, it’s important that you have bid adjustments in place so that you’re paying the right amount for each audience. You can use these bid adjustments when using ad scheduling: Demographic Bid Adjustments For Search Campaigns Demographic bid adjustments are used to target a specific demographic (like age, gender, or parental status) with your ads. To do this, you’ll need to create a custom audience for each of these demographics and then use the relevant demographic bid adjustment for each campaign that needs to be targeted. For example, say you’re creating a new campaign called “Babies” and want it to show up only on mobile devices in Manhattan and San Francisco. You could create an audience of people who’ve viewed similar products from your site as well as their zip code information, then set up a campaign with the relevant location-targeting bid adjustment for both locations. Conversion Optimizer Tool One of the most powerful tools for improving your AdWords ad performance is the Conversion Optimizer Tool. This free tool allows you to test different bids for your keywords, ad group and ads. It’s particularly useful when trying to optimize for conversions because it allows you to see which bid has the highest number of conversions at a specific cost per conversion value. For example, let’s say that I’m running an AdWords campaign called “SEO Services” and I want to improve my CTR for this keyword: “SEO services Houston.” To do this, I would use the conversion optimizer tool by changing my keyword bid from $1 all the way up to $10 while keeping all other settings exactly as they are currently set up (i.e., same daily budget, same CPC/CPA goals). The tool will then give me a report that shows me which bid performed best based upon its average cost-per-click (CPC) and conversion rate goal (CPA). Conclusion While bid adjustments are a powerful tool for anyone who uses AdWords, it’s important to remember that they’re not the only way to improve your Google AdWords performance. There are many other things you can do with the bid adjustment tool, including bidding on ad groups and keywords when there isn’t enough data available from other sources. It’s also important to keep in mind that these changes can take effect immediately or over time depending on how often you want them implemented!

How To Update WordPress Database Credentials

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Reading Time: < 1 minute Introduction WordPress is a powerful content management system that can be used to create everything from simple blog posts to complex business websites. Your WordPress site’s database stores all of its data, and if your database isn’t secure it can become compromised by hackers. Backup your site files and database before updating WordPress Before you begin, it’s important to make sure that you’ve backed up your site files and database. This is a step that many people skip, but it’s important because there are cases where your update goes wrong and you need to restore the backups in order to get things working again. Edit wp-config.php to reflect new database credentials The first step is to open your wp-config.php file in a text editor, like Notepad or Wordpad. Then, find the following lines of code: define(‘DB_NAME’, ‘YOUR-DATABASE-NAME’); define(‘DB_USER’, ‘YOUR-USERNAME’); define(‘DB_PASSWORD’, ‘YOUR-PASSWORD’); Once you’ve found these three lines of code, replace them with your new database credentials. Save and close the file before you proceed with the next steps below! Test the site to ensure it loads correctly The next step is to test the site to ensure it loads correctly. It’s possible that there was a glitch during the update process and you need to troubleshoot. If you can’t access your site after the update, try clearing your browser cache and cookies. Clearing these will help resolve any issues with cached data. Conclusion We hope you found this guide helpful, and if you have any questions or comments please don’t hesitate to leave them in the comments section below. Thanks for reading!

Create Separate Landing Pages For SEO & PPC Traffic

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Reading Time: 3 minutes Introduction If you’re a marketer, you know that it’s important to split your audience into different groups. You don’t want all of your visitors going to the same landing page—because then you can’t target them with specific marketing messages. That’s why it’s so critical to create separate landing pages for SEO and PPC traffic. In this post, we’ll discuss why you should create separate landing pages for SEO and PPC traffic, what should go on those pages (and what shouldn’t), and how they’ll help your overall marketing strategy. The goal of the landing page Landing pages are the first page someone sees when they come to your website. You can use them to convert visitors into customers, get more traffic from search engines and improve your pay-per-click (PPC) advertising campaigns. Conversion: Most people who visit a website leave without completing a desired action, like signing up for an email newsletter or downloading an ebook. Often times this is because they don’t understand what you’re offering or why it matters to them. When you create a landing page specifically designed to prompt users to take action, you’re likely to see better results than if you try the same thing on your homepage or blog post — especially if that information is buried somewhere deep within hundreds of words of text! SEO traffic: Landing pages provide great opportunities for targeting specific keywords in search engine optimization (SEO). Since each landing page can be optimized for one keyword phrase at most, it’s easy for Google Search Engine Results Pages (SERPs) to understand what content belongs on which result page — making it easier for them (and us) when we’re trying our best efforts at getting ahead of competitors in organic rankings by optimizing key phrases throughout our site structure. Why not one landing page for both? If you’re asking this question, you’re probably right to do so. SEO and PPC are two very different types of traffic with their own goals and expectations. Google Search Engine Optimization (SEO) is the act of improving your ranking on Google by optimizing your website or blog for search engines. The goal of SEO is to drive this traffic to a specific page or type of content on your site that doesn’t necessarily fit into paid advertising campaigns (like Facebook Ads). When it comes to landing pages, most people think about creating one landing page per ad campaign or targeted keyword phrase; however, there are several other scenarios where you may choose not to use a single landing page for both paid and organic search traffic: 1. You want to show different content to the two types of visitors. 2. You don’t want to show the same content to both types of visitors. 3. You want to segment your audience and measure how they behave on different landing pages. 4. Your business has multiple products or services that each require a separate landing page (for example, if you sell clothes or shoes online). What to include in your landing pages When you’re creating landing pages, there are a few key elements you need to keep in mind. Make sure the content is relevant to the search term: If a user lands on your page and it doesn’t contain any information about what they were looking for, they’ll be confused and likely bounce from your site. Include a call to action: It’s important that users can easily find out how to get more information or sign up for something after reading your landing page copy; otherwise, they might leave without doing anything else. Include a strong headline: The headline of your page should clearly communicate what benefit users will receive if they interact with it (i.e., “Get $50 off”). This helps them understand why they should stay on this specific page rather than just visiting one of your other ones instead. A strong headline also helps with ranking because it makes searching engine algorithms think that yours is an authoritative resource on whatever subject matter corresponds with their query—which means that if someone searches “best ice cream,” yours will rank higher than others’. When it comes to online marketing, some things just work better separately. You can’t get away with just one landing page when it comes to online marketing. If you’re using PPC traffic to bring people to your website, and then sending those visitors over to an SEO-optimized conversion funnel, then you need to create separate landing pages for each type of traffic. One landing page is not enough! Conclusion We hope we’ve convinced you that it’s worth the time and effort to create separate landing pages for SEO and PPC traffic. If you keep these tips in mind, then deploying your marketing campaigns will be easier than ever before!