Introduction
The marketing world has changed a lot in the last few years. It’s no longer enough to just have an ad on TV or Google and hope that it catches your target market’s eye. You need to be laser focused on your audience, provide them with value and build relationships with them. In order for this to happen effectively, you need to understand what modern marketing is all about and how it differs from traditional advertising techniques.
1. Not Building A Private Mobile Messaging List
The first thing you should not do in marketing 2023 is not building a private mobile messaging list.
If you are not familiar with what a private mobile messaging list is, let me explain: it’s an exclusive community for people who have opted-in to receive texts from your brand. These subscribers can receive offers and deals, exclusive news about new products, or other content like surveys or polls from the company. This community allows businesses with limited budgets to reach all of their customers on their phone, which is more efficient than email marketing campaigns that send out emails to everyone (including those who aren’t interested).
Here are some examples of companies that have built private mobile messaging lists:
- Amazon has a program called Prime Perks where customers can earn points for shopping at Whole Foods and then redeem those points for discounts at Amazon Prime Pantry.* Other apps include Uber Eats Messenger, which lets users order food delivery through messenger and WhatsApp Business Chat, which leverages the WhatsApp app’s existing user base to connect with prospective customers.* Companies like Walgreens and Target also offer similar services that allow customers access exclusive deals on their phones.
2. Not Leveraging Influencers
The second mistake you could be making is not leveraging influencers. The best way to market your business is by hiring an influencer (someone who has a large following on social media or online) and having them post about your product. You can also ask them to create content that they can then post on their own channels. Influencers are important because they have a larger audience than any other type of marketer, and they’re great at connecting with that audience in a way that feels genuine and authentic. In short: if you want someone else’s business, hire an influencer!
3. Not Using Chatbots
Chatbots are the hottest new thing in marketing, so why aren’t you using them? They’re a great way to get in touch with your customers and can be used for everything from customer service to providing product information.
Some of the most popular chatbot platforms include Conversica, Smooch and Drift; all three offer free plans for small businesses.
Marketing has changed a lot, but it’s about to change even more.
Marketing has changed a lot, but it’s about to change even more.
The post-digital era of marketing is upon us and with it comes new rules for how companies should be interacting with their customers and how they can leverage technology to do so. As someone who works in marketing, you’re going to need to be aware of these shifts if you want your business to stay relevant as the world around us changes shape.
Conclusion
As we enter the next decade of marketing, there is one thing we all need to remember: it’s not about what you do, but how well you do it. The best way to ensure that your marketing efforts are effective is by staying true to your brand and providing real value for your audience. This means that if you want your message heard, then it needs to be relevant and genuine. When done right, this process will create an experience that feels authentic while also generating results beyond expectations—and isn’t that what all brands are after?
