Finding new web hosting clients can be a challenge. However, with the right strategies and tools, it’s possible to grow your business and increase your sales. The following 5 are five ways you can find new web hosting clients:
1. Ask for Referrals
Ask for referrals from your current clients. One of the best ways to find new web hosting clients is by asking your current clients for referrals. If you have good relationships with your existing customers, they may be willing to recommend you to their friends, family and colleagues who are looking for web hosting services.
2. Build a well-designed website.
A well-designed website can be the difference between getting noticed and getting lost in the sea of options. It’s important that you create a site that showcases your company’s services and expertise, but it’s also important that the design of your website is aesthetically pleasing and easy to navigate. You want prospective customers to be able to find what they’re looking for quickly and easily, so make sure your navigation is simple and clear.
You may need help from a web developer or designer if you’re not tech-savvy yourself, but even if you do have some technical knowledge, remember not everyone does! So think about what makes sense as far as how people would interact with your site goes before making any changes or improvements (this includes things like forms).
3. Run paid search advertisements.
Use Google AdWords or Microsoft Ads (formerly Bing Ads) to run ads that appear on search results pages when people are looking for web hosting companies like yours. You can use these platforms to target specific keywords and locations, so you know exactly who is seeing your ads and being driven back to your site.
4. Use SEO to get organic traffic.
SEO, or search engine optimization, is the process of optimizing a website to help it rank higher in search engine results and get more organic traffic that may convert. Think of SEO as your on-page SEO checklist for making sure you’re covering all the bases when it comes to your web hosting company’s online presence. You can’t just throw up a website and expect people to find you; if possible, try creating some content around keywords related to what you offer as well as writing in-depth articles that will be useful for both humans and Google’s bots (like this one).
5. Create an email list and send weekly newsletters.
Think of your newsletter as a way for you to communicate directly with your customers, and as a way for them to get to know you better. You can share information about what’s going on at your company, provide tips or advice related to web design and hosting, or even share some of the latest trends in web hosting that they may be interested in hearing about. This can help build trust between you and your subscribers by giving them information that is relevant only to them (and not something they could easily find elsewhere), while also helping them feel like they are part of something special—just like receiving a letter from someone who cares about you!
So, there you have it! Five ways to find new web hosting clients. I hope this post has been helpful and will help you market your business more effectively. Good luck!