Introduction
It’s no secret that the search engine optimization (SEO) landscape has changed a lot over the last few years. What was once dominated by experts who understood how to play Google’s algorithm like a fiddle is now much more of a crapshoot — sometimes you get lucky, but most of the time, it’s just an exercise in frustration. Thankfully, there are still things we can do to increase our search visibility and drive more traffic to our websites:
Claim your Google My Business listing
Claim your Google My Business listing.
Google My Business is a free local listing tool from Google that allows you to claim and manage your business’s information on Google, including adding photos and verifying hours of operation. It also helps customers find you on Google Search, Maps and other services. You can use this feature to add photos of your business as well as details like opening hours, contact information and more.
Create a Facebook Page
If you have a business that does not have a Facebook page, create one now. You can use it to drive traffic to your website and promote all of your social media accounts. If you already have a Facebook page but rarely or never post on it, update it with fresh content regularly. Posting at least once per week is recommended for best results.
You should also consider using Facebook ads from time-to-time if you are looking to drive more traffic to your website or blog posts. While they do require some money upfront (and sometimes ongoing), they can be very effective if used correctly and can help grow your audience at an accelerated rate.
Start optimizing your website
There are many ways to optimize your website for SEO.
In this section, we’re going to cover how to optimize your website for SEO, so that it will rank higher in search engines and get more traffic from those searches.
- First, you need to understand what search engine optimization (SEO) is: It’s the process of improving your website in order for it to rank higher in search results. When people search online, they want their answers as quickly as possible—and if you’re not at the top of their list, they might never find you!
Go on the blogosphere
If you’re looking for an easy way to increase your website traffic, there is no better path than blogging. Blogging can be as simple as creating a page on your website where you write about something relevant to your business or it could mean creating an entirely separate blog site on a platform like WordPress or Tumblr. The key here is that it has to be something that people actually want to read and will share with other people who may have similar interests.
Guest blog
Guest blogging is a great way to increase your website traffic. You may have heard the term thrown around, but what exactly is guest blogging?
To put it simply, guest blogging is writing content for someone else’s site in exchange for links back to your own site. This can be done on blogs or other types of websites, such as eCommerce stores (think Shopify). In most cases, these links come with an anchor text that includes keywords related to the article you wrote or product review you did. It’s not uncommon for some people who are just starting out in the industry to do this sort of thing without being paid—it helps them build relationships with others doing similar work and get new audiences exposed to their work!
Post to social media, often
Get your brand out there.
Posting to social media is the simplest way to get the word out about your business. And it doesn’t have to be anything fancy. Just post something that’s relevant and interesting (or funny!) so people will want to follow you!
Create YouTube videos and optimize them for SEO
If you have a website and are looking for ways to increase traffic, one way that can help is by creating YouTube videos and optimizing them for SEO.
You may be surprised at how much traffic you can generate from YouTube. In fact, it’s even possible for your business to make money through the platform. That being said, there are some key things you need to do in order to get the most out of your videos. Here’s what you need:
Collect email addresses and send newsletters (often)
You can’t have a conversation without a name. And if you’re trying to create a lasting relationship with your audience and build trust, it’s important that they know who they’re talking to.
Collecting email addresses will help you stay in touch with your readers and build a relationship on an individual level.
By collecting email addresses, you’ll be able to send a newsletter out less frequently than you would by simply relying on social media or other channels. This keeps the content fresh and more relevant for your customers (and potential customers).
Send newsletters often—once per month is good for most people—and make them engaging so readers will look forward to it!
Use Google Adwords remarketing ads to get in front of people who’ve already visited your website
You can also use Google Adwords remarketing ads to get in front of people who’ve already visited your website.
Google uses cookies to track visitors, so that when they revisit the site and click on one of your ads, you will be able to show them personalized messages based on what they did when they were last on the site. You can even send highly targeted emails or text messages with special offers for repeat visitors!
These are simple ways you can start increasing your search engine traffic
- Get your site listed in search engines.
Search engines are the best way to direct traffic to your website. The more popular a search engine is, the more traffic it receives. Some of them are:
- Google (https://www.google.com/)
- Yahoo! (https://www.yahoo.com/)
- Bing (https://www.*bing.*com/)
Conclusion
There’s no doubt that Google is the most important search engine for any business, because it’s where you get the most traffic from. If your website isn’t optimized for SEO, then you could be leaving a lot of money on the table. Even if you start with just one or two of these strategies at first, they will help increase your traffic and bring new customers into your business.
