When it comes to SEO, no one ever wants to be the guy who’s been doing all the work without seeing any results. Unfortunately, that’s exactly what happens if you don’t know how to tell if your search engine optimisation (SEO) efforts are working. In this post we’ll take a look at three ways you can see if your SEO is effective or not so you can make sure you’re getting the best return on investment from your efforts.
Keyword rank tracking
You can use a tool like Moz or Ahrefs to find out how much your site ranks for specific keywords. Just enter the term you want to find out about into the search field and look at the results. The rank of each page will be shown with a green bar beside it, showing how well it’s doing for that keyword.
If you see that several of your pages are ranking well for a particular keyword, then SEO might be helping you attract new customers this way!
Google Analytics is the most common tool used to measure and track website traffic, but there are other options as well. Other popular analytics tools include KISSmetrics, Mixpanel, and Hotjar.
Increase in Organic Search Traffic
Google Analytics and Google Search Console are both free tools that allow you to see your organic search traffic. You can also track it with paid tools like SEMrush.
You can use the data from these tools to see if the keywords you’ve been working on have increased in search volume over time, and if so, by how much. If you are seeing this kind of growth, then SEO is definitely working for you!
SEO is a complicated and ever-changing field. If you’re looking for a quick fix, it’s unlikely that SEO will be able to provide one. But if you have patience and perseverance, the results can be rewarding.