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On-Page vs. Off-Page SEO?

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Reading Time: 2 minutes


If you’re not familiar with SEO, or Search Engine Optimization, it’s the process of making sure that your website is optimized for Google to find it. This can include things like keyword research, writing content that ranks well in search engines, and more. But there are two main types of SEO: on-page and off-page.

What’s the difference? Which one should I focus on more? In this post we’ll break down these two strategies so you can be sure your site is at its best when users are looking for what you offer online.

What is on-page SEO?

On-page SEO is all about optimizing the structure of your website. This includes creating and publishing content with optimized titles, meta descriptions and heading tags, as well as making sure that the URL structure of your site is clear and easy to understand.

The purpose of on-page SEO is to ensure that search engines (Google, Bing etc.) can easily crawl through your site, find all the content relevant for their users and rank you higher in the SERPs (Search Engine Results Page).

What is off-page SEO?

  • Off-page SEO. The practice of generating links to your site by other high-authority websites, including blogs, press releases, and forums. These links are considered “votes of confidence” in the eyes of search engines and can improve your rankings on certain keywords.
  • On-page SEO. The practice of optimizing content on your website so that it’s more likely to appear in Google results pages (SERPS). This includes writing title tags and meta descriptions that accurately describe the content on the page; using keywords throughout headings, body text, images and links; ensuring that you have a sitemap; ensuring all URLs are indexed by Google; cleaning up 404s or broken pages; and making sure there aren’t any technical issues with e-commerce sites such as duplicate product listings or inconsistent URL formats across product pages

On-page SEO vs. off-page SEO

On-page SEO is about optimizing your website for search engines. That’s it—and that’s all. Off-page SEO, on the other hand, is about getting quality backlinks from other websites or blogs to yours. The two are closely related and often done together.

Here’s how they work:

You have to do both right if you want to rank higher in the search engines.

It’s important to note that both on-page and off-page SEO are necessary for ranking well in the search engines.

On-page SEO is the foundation of your website—it tells Google what your site is about, who you are and what you do. It also affects how users perceive you. If you’re running a business, it can help determine where someone looks for information about your company.

Off-page SEO helps drive traffic to your website by promoting other pages on the web with links back to yours through social media posts and blog posts. This increases visibility for both search engines and users alike; when they see more links pointing back at them from a trusted source like Wikipedia or TripAdvisor, they’ll be more likely to visit that page themselves too!


The best approach is to combine on-page and off-page SEO. While it’s tempting to focus on one or the other, both are important parts of search engine optimization. If you want to rank higher in the search engines, do both right!

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