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Why Your Blog Strategy Isn’t Driving Traffic

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Reading Time: 3 minutes


You know the basics of blogging: You write blog articles, you add some SEO keywords, and you have a few images in there. But sometimes that’s not enough. You could be writing amazing content and still not see any traffic on your site! That’s why I’ve put together this list of tips to help you create a successful blog strategy that’ll drive visitors to your site now—and in the future.

You aren’t using the right tone.

One of the most common mistakes that bloggers make is using a salesy tone. The problem with this is that people don’t want to be sold, they want to engage in conversation. To avoid sounding like you’re trying too hard, use conversational language and friendly language instead of complex or technical terms. Make sure that everything on your blog is clear and easy for people to understand so they don’t feel like they have to read between the lines or do any extra work just because they’re reading a blog post from someone who’s an expert in their field—this means no jargon or buzzwords!

Your language isn’t human enough.

While your blog strategy may be in place, it could still be hindering traffic. The language of your blog can influence how people feel about it and whether or not they choose to read what you have to say. If you’re using jargon, buzzwords, acronyms and other industry insider words too often, readers are likely going to stop reading before they get any real benefit from your content.

A lot of business owners are afraid of using informal language on their blogs because they think that their audience won’t understand them if they use “real” words like “you” instead of “your.” However, if you really want people to take in the information you provide on your site—and then act on it—it’s important that you make sure the words match their expectations for how someone would speak in a conversation with them one-on-one.

Your headlines need to be better.

In the world of content marketing, headlines are king. They’re the most important part of your blog, and they should be short and to close with a punchline that compels people to click through for more information.

In fact, according to an analysis by CoSchedule, 33 percent of readers will read a headline only once; 50 percent skip it entirely; 80 percent never return after reading it once; and only 20 percent read all headlines.

You don’t have a call-to-action.

A call-to-action is a way to get your audience to take action. For example, “subscribe to our newsletter” is a great call-to-action because it gives them an easy next step. Other great examples include: “click here”, “like this post”, and “read more about our services.”

It’s not SEO optimized.

If your blog posts aren’t getting much traffic, it may be because the search engines are not finding them.

Search engine optimization is important for driving traffic to your website and helping people find what they’re looking for. You can’t just publish a blog post and expect people to find it without having any SEO in place first.

It’s a long-term strategy that involves researching keywords, writing titles that include those keywords and using other tools like meta descriptions (the text under each title) to help Google understand what the article is about.

Your visuals aren’t engaging enough.

Visuals are images and videos that help you tell your story. They can be anything from a stock photo of a woman holding a makeup brush to an original shot of your product being used in the real world.

They should be easy for readers to see, read, and understand at first glance. If you get stuck on even the smallest detail (like cropping), it shows in how much time it takes you to make each one look good enough to publish on your site or social media channels like Instagram and Facebook.


If you’re struggling to drive traffic to your blog, it’s time to make some changes. The tips we’ve outlined above are just a few ways that you can improve your strategy and see results in no time. If none of these tips work for you, try something new! There’s no reason why any of us should be stuck in a rut when there are so many different ways out there for everyone to grow their business. Happy blogging!

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