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7 Steps to Picking the Right Niche for Your Blog

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Reading Time: 4 minutes Introduction Choosing a niche for your blog is one of the most important steps you will take in building your website. It can also be one of the hardest! To help you through this process, we’ve put together a list of guidelines that should help you find the right niche for your blog. From there, it’s just about making the business decision to go with it. Niche down. When you get to the point where you’ve narrowed down your blog’s topic and audience, it can be tempting to try to hone in even further. It’s easy to say, “Well, I could write about this one thing for 100 years.” But what if your blog doesn’t make money? Or what if it does make money, but ultimately isn’t something that people will want from you? The truth is that most niches are too broad or too narrow. If you focus on a niche that’s too broad (say, “digital marketing”), there are other bloggers doing an already good job covering all of the bases in that area—and they’ve been doing so for years. You won’t be able to compete with them unless your writing is significantly better than theirs—which means that instead of building a successful business off of digital marketing content, which is what we’re here for today (remember?), we’d rather look at something else! Get honest about yourself and your business long-term goals. The next step is to get honest about yourself and your business long-term goals. You need to know what you are not good at, and be willing to delegate those tasks to someone else who can do them better than you. You also need to be able to articulate your long term plans for the business, as well as how blogging fits into that vision. If blogging doesn’t fit into your long-term plans or if it is only a hobby of yours, then don’t start a blog! After all this introspection, what should be clear by now is whether or not blogging will help grow your business in any meaningful way. If it doesn’t seem like it will be helpful for growing revenue or customer base (and if you’re already doing other things that work better), then consider leaving this idea behind. Figure out what you want to be known for. Before you begin, you need to figure out what you want to be known for. Your brand is important, as it will help determine the type and style of content that resonates best with your audience. If you’re still trying to figure out exactly what niche fits your blog, here are some questions to ask yourself: What am I good at? What do I like doing? How can I make money from my passion? Once you have an idea of where this journey will take you. Ask yourself if your niche is too crowded. Before you pick a niche, ask yourself if your niche is too crowded. This can be tough to determine, but it’s important. If everyone else in your industry knows everything about it and there are hundreds of other blogs offering the same content, then chances are that the market is saturated. On the other hand, if few people know about your industry or there isn’t much competition, then you may have found yourself a gold mine! Here are some questions to help guide you through this process: How many people already know about this topic? Are there already many blogs in my niche? Can I stand out from my competitors by offering something unique? Think about whether or not blogging will help you stand out in your niche. Does blogging help you stand out in your niche? When it comes to finding the right blog niche, you want to make sure that not only is the market large enough for you to make money, but also that there aren’t already hundreds of other bloggers in the same space. If there are thousands of other blogs out there about your topic, it’s going to be very difficult for yours to get noticed. However, if there are only a handful of other blogs on the same subject as yours (or no other blogs at all!), then this could be an indicator that this is a great opportunity for you! As always though: do some research before making any decisions! It’s important that whatever niche(s) you choose have enough demand and traffic potential so that it will actually be worth starting up a blog about them. Don’t get stuck in analysis paralysis. There are two important things to keep in mind here. First, don’t spend too much time on the decision. Second, don’t overthink it. Don’t let the perfect be the enemy of the good. It’s easy to get stuck in analysis paralysis when choosing a niche for your blog, but that’s no reason not to start today! You’re probably already aware of this next tip: don’t let fear hold you back from doing something valuable with your life and instead allow it to paralyze you from making any progress whatsoever. Think like a reader, not like a blogger. One of the most important things you need to do when starting your blog is think like a reader. Think about what you would want to read. As a blogger, it’s easy to get caught up in all of the details that come with choosing a niche: should I choose fashion or food? Should I focus on wellness or interior design? These are important questions and topics that need to be considered, but they’re also ones that can be endlessly debated. And while debating your niche might sound like fun at first, there’s no point in arguing if none of it makes sense for your business goals (or personal goals). Instead of getting caught up in the details of choosing a niche and worrying about what other people are doing, focus on what will make sense for YOUR business—and YOUR readership—from day one! Conclusion You

Why Your Blog Strategy Isn’t Driving Traffic

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Reading Time: 3 minutes Introduction You know the basics of blogging: You write blog articles, you add some SEO keywords, and you have a few images in there. But sometimes that’s not enough. You could be writing amazing content and still not see any traffic on your site! That’s why I’ve put together this list of tips to help you create a successful blog strategy that’ll drive visitors to your site now—and in the future. You aren’t using the right tone. One of the most common mistakes that bloggers make is using a salesy tone. The problem with this is that people don’t want to be sold, they want to engage in conversation. To avoid sounding like you’re trying too hard, use conversational language and friendly language instead of complex or technical terms. Make sure that everything on your blog is clear and easy for people to understand so they don’t feel like they have to read between the lines or do any extra work just because they’re reading a blog post from someone who’s an expert in their field—this means no jargon or buzzwords! Your language isn’t human enough. While your blog strategy may be in place, it could still be hindering traffic. The language of your blog can influence how people feel about it and whether or not they choose to read what you have to say. If you’re using jargon, buzzwords, acronyms and other industry insider words too often, readers are likely going to stop reading before they get any real benefit from your content. A lot of business owners are afraid of using informal language on their blogs because they think that their audience won’t understand them if they use “real” words like “you” instead of “your.” However, if you really want people to take in the information you provide on your site—and then act on it—it’s important that you make sure the words match their expectations for how someone would speak in a conversation with them one-on-one. Your headlines need to be better. In the world of content marketing, headlines are king. They’re the most important part of your blog, and they should be short and to close with a punchline that compels people to click through for more information. In fact, according to an analysis by CoSchedule, 33 percent of readers will read a headline only once; 50 percent skip it entirely; 80 percent never return after reading it once; and only 20 percent read all headlines. You don’t have a call-to-action. A call-to-action is a way to get your audience to take action. For example, “subscribe to our newsletter” is a great call-to-action because it gives them an easy next step. Other great examples include: “click here”, “like this post”, and “read more about our services.” It’s not SEO optimized. If your blog posts aren’t getting much traffic, it may be because the search engines are not finding them. Search engine optimization is important for driving traffic to your website and helping people find what they’re looking for. You can’t just publish a blog post and expect people to find it without having any SEO in place first. It’s a long-term strategy that involves researching keywords, writing titles that include those keywords and using other tools like meta descriptions (the text under each title) to help Google understand what the article is about. Your visuals aren’t engaging enough. Visuals are images and videos that help you tell your story. They can be anything from a stock photo of a woman holding a makeup brush to an original shot of your product being used in the real world. They should be easy for readers to see, read, and understand at first glance. If you get stuck on even the smallest detail (like cropping), it shows in how much time it takes you to make each one look good enough to publish on your site or social media channels like Instagram and Facebook. Conclusion If you’re struggling to drive traffic to your blog, it’s time to make some changes. The tips we’ve outlined above are just a few ways that you can improve your strategy and see results in no time. If none of these tips work for you, try something new! There’s no reason why any of us should be stuck in a rut when there are so many different ways out there for everyone to grow their business. Happy blogging!

11 Reasons Why Your Blog Isn’t Making Money

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Reading Time: 7 minutes Introduction There are a lot of different ways to make money with your blog. You can do sponsored posts, sell products, or become an affiliate for other companies. The most popular way is through ads and affiliate programs, but some blogs make their revenue from selling e-books or teaching courses. It all depends on your goals and the type of content on your site! Not Promoting Your Blog You need to promote your blog. There are plenty of ways you can promote your blog, including social media, email, and other online tools. You need to be consistent with your promotion. If you plan on promoting something once or twice per week then keep at it for at least a month before trying something else. The same goes for any type of content marketing campaign (blog posts, videos, infographics). You need to be creative with your promotion efforts. Everyone is going to see the same thing over and over again if they’re not being creative while promoting their own content so try adding a spin on things by using different cover photos/headers or even posting more frequently than usual! This will help keep people interested in what’s going on within their feeds too which means they’ll probably spend more time looking through their feed rather than just scrolling past everything without even noticing anything new has been posted recently 🙂 ! And finally…Persistence pays off! Being persistent helps with many things but especially when trying new things like blogging does because there will always be setbacks along the way (like having writers block during an important deadline day) which makes sense since no one knows exactly how long these kinds of projects take when starting out as well as how much energy it takes during certain times throughout every day.” Failing to Set Up an Email List One of the most common reasons why blogs fail is because they don’t have an email list. The other reasons are completely dependent on having one. Here are some of the benefits of having an email list: It builds relationships. Email marketing is all about building relationships with your readers, so it goes without saying that if you don’t have an email list then you won’t be able to do this effectively. It helps you sell products or services more easily and efficiently than other methods like social media or PPC advertising. You can use your mailing list to get feedback from your readers which can help improve your blog over time (and keep them coming back for more). Not Making Your Purpose Clear Your blog’s purpose should be clear to you, but it should also be clear to your readers. In other words, if they were to ask “What are you trying to do with this blog?” You should be able to give them an answer in one sentence. A good way to figure out what your purpose is is by listing all of your goals for the blog and asking yourself if they align with what you want it written down as a goal (for example: “I want my blog about nutrition and wellness to inspire people who struggle with disordered eating not only how great food can taste but also how wonderful it feels when eating can become part of self-care instead of self-punishment). Not Seeking Sponsorship Sponsorship is a way to monetize your blog without being too pushy or promotional. You are essentially selling ad space on your website or social media account, but with a twist: the company sponsoring you benefits as well. For example, they get exposure to their target audience and some of them even offer a discount on their products in exchange for sponsorship. Here’s how you can seek out sponsorships: Start by creating an email list for readers who might be interested in what you’re doing. You can use MailChimp (which comes free with most WordPress websites) to create this list easily. Then start sending emails about once per week about new content that you’ve posted or upcoming events related to your niche. This will help build relationships with potential clients/sponsors as well as generate interest from people who may not have seen any of your work yet! Once established relationships have been made, then it’s time to ask if they would like their brand featured on yours! Having No Products to Sell One of the best ways to make money from your blog is by selling products. You can sell physical items, digital products or both. If you don’t currently have anything for sale, however, that doesn’t mean you can’t start making money now. You can create a product in just 30 days with our 30-Day Blogging Challenge! Here are some examples of physical products that could be sold on your blog: Health and beauty items (e.g., makeup brushes, lotion) Clothing (e.g., shirts, dresses) Kitchen gadgets (e.g., mason jar lids) Lack of Value Proposition Before you can make money from your blog, it’s essential to know who your ideal customer is and what they want from you. The solution? Delve deep into understanding their pain points, their goals, and how you can help them reach those goals. Let’s look at the example in the graphic below: My ideal customer is an entrepreneur who wants to grow her business by increasing sales and leads. She has a limited budget but will spend money on something if she believes it will bring a return on investment (ROI). Her pain points include difficulty finding time for marketing activities that produce results quickly—which means I need to show her how my product or service can help her achieve her goals faster than what she’s currently doing. Consistent Content Publishing You need to be publishing content regularly. You should be putting new posts up every week or so, depending on the topic of your blog and how often you can write fresh content. If you don’t have enough time to write consistently, consider hiring a writer to work

What Is Guest Blogging?

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Reading Time: 2 minutes Introduction Guest blogging is one of the most important aspects of digital marketing. It’s a way for brands and individuals to promote their content, gain exposure, and build relationships with other people in the industry. Guest blogging is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links. Guest blogging is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links. It’s an effective way to build your brand and help others build theirs. Guest blogging is an important part of digital marketing. Guest blogging is an important part of digital marketing. It’s a great way to build relationships, exposure, authority and links. It can also be used to drive traffic to your website or blog. And it’s an excellent way to build your brand. Guest blogging is when you write for another site in exchange for some sort of compensation—usually at least a link back to your own content or site on each post you write as part of this deal. You might use guest posting as a means of building up your authority around certain types of content (like if you’re writing about SEO), or simply as a way to have more people see what you have to say so they’ll come back later when they need help with something specific that they found out about through one of these posts (like if all those things happen by accident). The most common method used today involves “guest posting” where content creators who want higher search engine ranking will create new material on someone else’s blog (the ‘guest’). In return, the “guest” usually gets exclusive rights over that particular piece which may include placing ads directly inside their article and referencing themselves by name throughout its length without any additional compensation beyond recognition alone.” Conclusion We hope that this blog has given you a better understanding of guest blogging and its benefits. As we mentioned earlier, it’s not only an excellent tool for building relationships and exposure, but it can also be used to drive traffic to your own site. So why not get started today?

How to Get More Traffic to Your Blog

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Reading Time: 3 minutes Introduction If you want more traffic to your blog, there are a few things you can do. We’ll go over each of them here so that you can increase your site’s popularity and become an online publishing superstar! Write about what people actually want to read about. If you’re a blogger, your main goal is to get more traffic to your blog. And if you’re trying to drive traffic, then it’s important that the content on your site be relevant and interesting. The best way I’ve found of doing this is by writing about what my target audience is interested in reading about. Share your content on social media. To get more social media traffic to your blog, you should share your content on the most popular social networks. A lot of people use Facebook and Twitter, so those are good places to start. You can also try other platforms like LinkedIn or Instagram if they are relevant for what you write about. Don’t forget your SEO strategy. If you want people to find your blog, you’ll need an SEO strategy in place. This means writing posts that are optimized for search engines and using keywords in a way that gets them noticed by Google. By including relevant information and creating valuable content on a regular basis, you can make sure people will find your blog when they’re looking for it. Improve your site speed. Google penalizes slow sites, so if your blog isn’t loading as quickly as you would like it to, you could be losing out on valuable traffic. If your site takes longer than two seconds to load and is hosted on a shared host (instead of a VPS), it might be time to consider migrating to a premium host like Fusion Arc Hosting. This host offers virtual private server (VPS) hosting that gives you more control over the resources your site uses and allows for custom settings in cPanel. Re-share your most popular content. You can also get more traffic by re-sharing your most popular content. This might seem like a no-brainer, but you’d be surprised at how many people don’t do this. If you’ve already published something that has resonated with your audience, then go ahead and share it again on social media—maybe even a few times over! It’s in their interest to read what they have already enjoyed before they start browsing through all of your other posts. Guest post on other blogs. Guest blogging is a tried and true way to increase your blog traffic. When you put in the time and effort to write a post for another blog, they will often feature it on their homepage or social media accounts. This gives you exposure that you might not otherwise get. You can find blogs in your niche by searching Google or searching for “blog” followed by your desired topic (e.g., “blog fitness”). You should also look at related websites in your niche and see if they have any guest posting opportunities listed on their website. A good guest post includes: A catchy title that incorporates keywords related to the topic An introduction paragraph that provides background information about the article’s topic (i.e., what makes it important?) An explanation of why this specific content is relevant and helpful for readers who want more information about said topic Include reams of great links in your blog posts. In a perfect world, every blog post would contain links to related content. Just imagine how easy it would be for your readers to use the internet if they could just tell their computers what they wanted to know, instead of having to type in search terms. With this one quick and simple action, you’ll make it much easier for your readers to find what they’re looking for on the web. Post with the right frequency. One of the most important ways to increase your blog traffic is to post with the right frequency. You don’t want to overwhelm people with a new post every week or two weeks, but you also don’t want to keep your readers waiting for months on end. The best way to figure out what frequency works best for you is by looking at other bloggers who have similar topics and audiences as you do. You can find these in the search results when you’re looking for new blogs in your niche (or even just related ones). If they’re doing well, then so should you! Conclusion We hope these tips have helped you to boost your blog’s traffic. If you follow all of them, we guarantee that you will get more visitors coming to your site—and hopefully they will stay.

How to Start a Blog in 7 Easy Steps

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Reading Time: 3 minutes Introduction Ready to get started on your own blog? Here’s how. Choose your blog’s topic and name. Now that you have your blogging software and a theme, it’s time to decide what blog topic you want to write about. It should be something that interests you or is relevant to your business. For example, if you’re starting a blog about writing fiction, then the best topics would be: Writing tips for beginners How to get published by literary agents (or self-publish) The different types of novels and how they differ from one another Buy your domain and set up web hosting for your blog. Buying your domain name and setting up web hosting for your blog can be done in a few minutes. First, go to a website like Namecheap and buy the domain of your choice (I bought the domain “thereturntomoney.com”). Then, go to Bluehost or SiteGround and sign up for web hosting. Once you have both of these items in place, it’s time to write some content! Install WordPress and choose a theme for your blog. To start your blog, you’ll need to download WordPress and select a theme. Once you’ve installed WordPress and chosen a theme, it’s time to add some content! Make sure that your site is mobile-friendly so that it’s easy for people to navigate while they’re on their phones. Last but not least, don’t forget social sharing buttons so people can share what they like with friends through Facebook and Twitter! Pick the right plugins for your blog. Plugins are a critical component of any blog, and they can help you get your site up and running faster than ever before. While there are many types of plugins out there, let’s focus on the ones that are most relevant to new bloggers: Search engine optimization (SEO) plugins Social media sharing buttons Contact form plugins Create the pages you need for your blog. Create a welcome page for new readers. This will be your first impression, so make sure it’s as welcoming and informative as possible. Create an about me page to share more information about yourself or your business. This can include an introduction to your blog, what you’re passionate about in life, where you’re from, etc. Do the same thing with a contact page that includes any ways people can reach out to you (email address, phone number). This is also where people will go if they want to report errors on your site or ask questions about something specific on one of your posts—so make sure it includes clear instructions on how they should go about contacting you! Add privacy policy and disclaimer pages that let visitors know what exactly is going on with their data when visiting the site. You don’t need to go into too much detail here but having these pages available will help build trust between visitors and bloggers by showing that we care about their privacy rights! Also add terms of service/agreement — this document says what visitors can expect while using our services like viewing content provided through this website.” Add useful blogging tools and widgets to your site. You should also add useful blogging tools and widgets to your site. Widgets can help you to display content, add links and make your site look more professional. For example, a social media widget allows your readers to share their favorite articles with their friends on Facebook or Twitter. A commenting system allows people to comment on articles without signing up for an account with you first. Adding these things makes it easier for people to participate in the conversation around your blog posts! Put up content on your blog to attract readers. Your content is the backbone of your blog. You need a lot of it to attract readers, but you also need to make sure that it’s high-quality. It’s a good idea to spend some time thinking about what kind of information would be most useful for your audience—it can be anything from recipes to product reviews or travel tips. Once you’ve chosen a topic, start creating! Make sure that the information you present is accurate and up-to-date so that people will trust what they read on your blog. Once you’ve written something, remember: don’t just put it out there without giving readers an opportunity to share their opinion too! Include social media buttons at the bottom of each post so people can easily share them with their friends and followers. Your content should also include photos or videos where appropriate; this helps illustrate what you’re talking about in more detail than simply words alone can do on their own (and makes reading more fun). Conclusion Congratulations! Your blog is up and running. Now, it’s time to get started with content creation. Remember that the more useful information you put up on your site, the more readers will find their way to your blog. You can also use tools like social media and email marketing campaigns to attract new visitors who might not know about your site yet.